Beverage Trends and Separating From the Pack with Derek Langford at Howl at the Moon
On this episode, I’m revisiting the entertainment venue Howl at the Moon, this time by way of a conversation with Derek Langford, Regional General Manager.
Derek got his start at a small restaurant in his hometown of Kansas City. The transferable skills he learned there allowed him to work his way into the city’s bar scene. It was here that he met the owners of Howl at the Moon, and it’s this organization that has provided the bulk of Derek’s two decades of hospitality work.
Derek attributes the success of Howl at the Moon to its ability to differentiate itself from industry competitors. To accomplish this, Derek and his team decided that depth was better than breadth. Performing extraordinarily well in a particular niche was preferable to trying to appeal to everyone’s tastes. This philosophy proved lucrative, and Derek continues to cater his approach to evolve with the needs of his very particular market.
Howl at the Moon - Instagram
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