The New Normal of Live Events with Troy Springer at Elevate Production Group
On this episode, I’m joined by Troy Springer, President at Elevate Production Group, to hear how he’s championing a return to live, in-person meetings and how his industry has evolved in a post-pandemic world.
Event planners all over the world were forced to construct entirely new business models in the wake of the Covid-19 pandemic. The rise of virtual meetings meant that technology played a much bigger role in these events and industry leaders became comfortable forgoing in-person collaboration.
Troy is at the forefront of bringing live meetings back but in a very different way. He doesn’t want to abandon the technology that made virtual meetings possible but instead wants to use it to elevate the capabilities of in-person meetings. He also approaches his events with a new respect for efficiency and a desire to limit wasted time.
These considerations often flew under the radar just a few years ago, but Troy is now leveraging them to curate outstanding in-person events.
Upshift
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